- To integrate and recommend planning policies and strategies of the Federal Government, State Government of Johor and local authorities relevant to enhance Iskandar Malaysia's well being.
- To identify and develop strategies to enhance infrastructure, skills, science and technology research in the development of Iskandar Malaysia.
- To undertake broad-based promotion of Iskandar Malaysia to the general public and potential investors; both local and overseas.
- To drive, coordinate and monitor development of economic sectors, required enablers and social infrastructure.
- To provide consultation and information on investing in Iskandar Malaysia.
- To act as the principal coordinating agent on behalf of relevant Government agencies in the relation to receiving, processing and expediting the requisite approvals for investors in Iskandar Malaysia.
- To assist existing investors in the resolution of issues affecting their business environment.
- To create Iskandar Malaysia as the first choice to invest, work, live and play
- We are committed to exceeding our customers' expectations
- We advocate best practices through partnerships & seamless delivery
- We enhance community and individual's well being
- We care about our natural environment
- We value our employees
We must benchmark against other sustainable world class organizations in-terms of the Iskandar Malaysia vision, our mindset, our display of the right behaviours and the deployment of international standard best practice
We must be committed in engaging all our stakeholders with humility, assertiveness and intelligence to achieve effective and continuous communication at all times
We must strive to partner and collaborate with all our stakeholders, especially our investors to facilitate the acceleration and achievement of desired results and outcomes
We must have the foresight to drive the Iskandar Malaysia vision through exemplary leadership, innovativeness and pro-activeness whilst being relevant and sensitive towards our environment and stakeholders
We must always do the right thing ethically and professionally, regardless of job security or popularity and without fear of scrutiny