Current key economic activities in Flagship E are airport services, engineering, electrical and electronics (E&E) and education. Going forward, Flagship E would also be the hub for agro and food processing, ICT and retail tourism.

With more than 1,000 acres of available land bank within the vicinity of Senai Airport, investors will have the advantage of setting up large-scale commercial and airport-related enterprises at attractive low rates. Other strategic land banks owned by developers also offer various investment opportunities.

As of February 2008, land prices in Flagship E ranged from RM4 to RM19 (US$1.5 - US$6) per sq ft for industrial/commercial use and RM80 to RM300 (US$18 - US$90) per sq ft for residential use.

Flagship E is synonymous with Senai International Airport and Universiti Teknologi Malaysia (UTM). Other key players include Lee Rubber, Boustead, Genting Property, IOI Properties and Johor Corporation.

Senai Airport is envisaged to be the No. 2 airport in the region after Changi Airport by 2025. It takes only 30 minutes to drive from Johor Bahru to Senai Airport. In the future, a multi-modal terminal and cyber city will be developed in Flagship E. There will also be an MRT/LRT system connecting Flagship E to the Johor Bahru City Centre and elsewhere.

Location
Senai-Skudai development is located within the northern region of Iskandar Malaysia. It is bound by Mukim Sedenak to the north; Gunung Pulai to the west; Mukim Tebrau to the south; and Seelong to the east.

Senai is a transit town situated 25 km from Johor Bahru, Malaysia. Flagship E covers 2 small towns in Iskandar Malaysia, namely Senai and Skudai. Skudai is a rapidly expanding suburb of Johor Bahru. Skudai is part of the new growth corridor of south-west Johor. Senai is located 4 km south from Kulai, and 4 km north of Skudai. Expressway E3 links Senai Airport with Tuas in Singapore at the other end.

Key Functions/Activities
Apart from Senai International Airport, it is also the base for several major multinational electronics manufacturers. Other key landmarks in the Senai-Skudai area include Universiti Teknologi Malaysia (UTM) and Johor Technology Park.

Connectivity
Currently, Flagship E is accessible to other regions via air through Senai International Airport. It is also well-connected via the Second Link Expressway and North-South Expressway. It takes less than 45 minutes to drive from Senai to the Malaysia-Singapore Second Link (and Port Of Tanjung Pelepas) and the Johor Causeway.

Historical Background
The name Senai is derived from a local tree, Sinai, which thrived in the region in the early 20th century.

Sultan Ismail International Airport (Senai International Airport)
Constructed in 1974, the airport is now managed by Senai Airport Terminal Services Sdn Bhd (SATSSB), the first private airport operator in Malaysia after taking over the operations from Malaysia Airports Holdings Berhad in 2003. Being the only international airport serving the Iskandar Malaysia; Senai International Airport is able to handle up to 3.5 million passengers and 80,000 tonnes of cargo per annum.

Senai Free Zone
A dedicated industrial area gazette with free zone status consist of 80 acres (Phase 1) and 528 acres (Phase 2), situated adjacent to Senai International Airport. Coupled with advantages like strategic location, integrated logistics support, condusive business environment and state-of-the-art business facility makes it ideal for regional distribution centre, warehousing activities, logistics provider and export-oriented manufacturing base.

Senai Aerospace Park
The only aerospace park in Iskandar Malaysia with total land of 50 acres (Phase 1) and 250 acres (Phase 2), focus on aviation and aerospace-related activities. Located within airport's airside and linked to the runway, the park is ideal for maintenance, repair and overhaul (MRO), fixed base operation (FBO), light aircraft assembly, aircraft conversion, main frame manufacturing and other related aviation activities.

Senai Airport City
An integrated 2,718 acres of free zone and mix industries development located in close proximity to the Senai International Airport. The components of the Senai Airport City development are:

• High Tech Park (the second high tech park in Malaysia after Kulim High Tech Park) ~ 1,138 acres
• Cargo and Logistics Park ~ 928 acres
• Commercial and Residential Park ~ 652 acres

Universiti Teknologi Malaysia (UTM)
Universiti Technologi Malaysia is the oldest public engineering and technology university in Malaysia. Known by the abbreviation UTM, the university specialises in technical studies, with separate faculties established for Education, Pure Sciences, Management and Human Resources Development. The university has a number of international academic collaborations and offers 108 postgraduate programmes in Engineering and Technology.

MSC Malaysia Cyberport
The Bandar MSC Cyberport is a new mixed property development township project to be developed on a 150-acre freehold land area in Indahpura, Kulai. It has been identified as the first MSC Malaysia Cybercity in Johor. The cyber city is designed to have world-class infrastructure and a clustering effect that would create an environment to nurture technopreneurs and grow businesses. The Bandar MSC Cyberport is expected to be developed in phases from the end of 2008. The land is currently under the ownership of MSC Cyberport Johor.

Johor Premium Outlets
Johor Premium Outlets is a joint venture between Genting Berhad and Simon Property Group. As the first Premium Outlet Center® in South East Asia and the 70th outlet centre in the Premium Outlets® portfolio, the 175,000 sq ft phase I of this outlet center will feature more than 80 leading designers and name brand stores offering impressive savings of 25% to 65% every day. Designed in a unique outdoor settings, the upscale outlet center will offers a rewarding and exciting shopping experience for all its visitors. The center is scheduled to open in November 2011.